Pools built right.
Guaranteed for ten years.
We design and build reinforced concrete swimming pools across London and the South East, from the shell to the last tile — with transparent pricing, no hidden costs, and a full structural guarantee on every single build.
One team, from the first survey to the day you first swim.
We have built more than 50 bespoke concrete swimming pools across London, from Kensington, Chelsea and Mayfair to Hampstead, Wimbledon and Richmond. As specialist swimming pool builders in London, we work with homeowners, architects and developers across the capital and throughout Berkshire, Surrey, Oxfordshire and Kent. Every pool we build is constructed using a reinforced concrete shell, the most durable and versatile method of pool construction. This gives us complete freedom over shape, depth and specification, and ensures a pool that holds its structure for decades.
Planning your budget? Start with our swimming pool prices guide, see what our indoor pool prices include, follow our swimming pool installation process step by step, or read how we approach concrete swimming pool construction in London. Need a swimming pool contractor in London or a swimming pool designer in London? See our finished projects and costs.
Whether you're planning a sun-drenched outdoor swimming pool, a climate-controlled indoor swimming pool for year-round use, or a basement pool beneath your existing property, our team manages the complete build process: design, structural engineering, waterproofing, tiling, filtration, lighting, heating and ventilation, with one point of contact throughout.
About the companyPools for every kind of London home
Outdoor swimming pools
From £45,000Transform your garden into a luxury retreat. Bespoke outdoor pools designed for entertaining, leisure and fitness, with finishes that stand the test of the British climate.
Indoor swimming pools
From £90,000Swim year-round in your own private pool. Custom indoor pools engineered for comfort, energy efficiency and elegance, adding lasting value to your home.
Basement pools
From £125,000London's most demanding pool builds happen underground: beneath period homes and new-build developments, with BS 8102 waterproofing, full structural coordination and ducted dehumidification.
Spas & hot tubs
From £5,000From fully tiled hydrotherapy spas to compact swim spas and cold plunge pools, built to your space and lifestyle.
Pool refurbishment
Survey & quoteWe renovate as many pools in Central London as we build new: retiling, liner replacement, filtration upgrades, structural repairs and conversions.
Recent projects, with what they cost.
From survey to handover, in six stages.
One contractor manages the whole pool package: structure, waterproofing, tiling, filtration, heating, ventilation, lighting and electrics. We coordinate groundworks with your main builder.
The installation processSurvey & design
2D plans, a 3D visualisation and a full technical structural specification, before we start.
Concrete shell
In-situ or sprayed C35/45 water-resistant concrete, with curing managed to stop shrinkage cracks.
Waterproofing & pressure test
Level drop must stay under 2–3 mm a day before tiling starts.
Plant & lighting
Variable-speed pumps using 50–70% less electricity, glass filter media, automatic dosing and state-of-the-art pool covers.
Tiling
EN 12004 adhesives, double-buttered for complete coverage.
Handover
Pressure test record, electrical certificate, manuals and your 10-year structural guarantee.
Every quote is itemised.
Our 2026 starting points, all plus VAT. Recent projects range from £100k to £300k. For spas and plunge pools, see our spa & plunge pool prices.
Outdoor liner pool
Garden pools where access allowsFrom£45,000Outdoor concrete pool
Reinforced concrete, fully tiledFrom£60,000Indoor pool
Within the house or an outbuildingFrom£90,000Basement pool
BS 8102 waterproofing, ducted dehumidificationFrom£125,000Pools we've built across London and the South East
Six questions to ask any pool builder.
The answers tell you more about a quote than the headline price. Here are ours.
Is the quote itemised at component level?
Ours lists every concrete, waterproofing, tile, pump and valve line.
Which waterproofing system do you use, and how is it tested?
A multi-layer cementitious system with a 72-hour pressure test.
Who does the electrics?
NICEIC-registered engineers, with a certificate at handover.
How do you handle basement pools?
To BS 8102, coordinated with your structural engineer.
What does the guarantee cover?
Ten years on the shell and waterproofing.
How often do you issue variations?
Never, unless you change the scope.
Built to last, priced honestly.
Complete project management
From structural shell to final handover, we manage every stage of your pool build in-house. You deal with one team, not a string of subcontractors, from the first site visit to the day you first swim.
Transparent itemised pricing
Every quote we issue is fully detailed. You'll know exactly what you're paying for before a single shovel breaks ground. No surprises, no hidden extras.
10-year full structural guarantee
Every swimming pool we build carries a full 10-year structural guarantee. We build to last, and we stand behind our work.
London swimming pool specialists
Period homes, tight garden plots, basement builds: we understand the unique challenges of construction in the capital.
Frequently asked.
We also carry out full pool refurbishment across London: retiling, liner replacement, filtration upgrades, structural repairs, and indoor-to-outdoor or outdoor-to-indoor conversions.
All FAQsHow much does a swimming pool cost in London?
Outdoor liner pools start from £45,000 and concrete tiled outdoor pools from £60,000. Indoor pools within the main house start from £90,000, and basement pools from £125,000. See our pool prices pages for full breakdowns.
How long does a swimming pool build take?
A typical reinforced concrete pool build takes 8–16 weeks from groundworks to handover, depending on size and complexity. Basement pools and indoor pools with full ventilation systems may take longer. We'll give you a detailed timeline before work begins.
Do I need planning permission for a swimming pool in London?
In most cases, an outdoor pool in a rear garden can be built under permitted development rights. Indoor pools and basement pools may require planning consent. We advise on this during your initial consultation.
Which areas of London do you cover?
We work throughout Greater London and the South East — including Kensington, Chelsea, Wimbledon, Richmond, Hampstead, Mayfair, Northwood, and across Berkshire, Surrey, Oxfordshire, Hampshire, Buckinghamshire, Kent, and Essex.
Do you handle pool refurbishments as well as new builds?
Yes. We carry out full pool refurbishments including retiling, filtration upgrades, liner replacement, structural repairs, and outdoor-to-indoor conversions.
Do you work as the main contractor or alongside one?
Both. We can manage the full pool package and coordinate groundworks with your builder, or work under a principal contractor alongside your architect and structural engineer.
Why is your quote higher than another contractor's?
Compare the itemised lines. The difference is usually in the specification, such as a thinner waterproofing membrane, a cheaper tile adhesive or a single-speed pump, not in our margin.
